Each month, our little social club will send you an update with some fun “goings on” around the industry. Some will be brought to you by The Social Fabric, and others will just be a heads-up about key events and places where some of our members might be. Each of these is a chance to get together and build your network.In March, we have our very first social event - the SXSW Austin Icons Taco Tour. This is going to be a great event where we take a personalized tour visiting some of the most incredible taco joints you have ever tasted. We have a few special stops planned, including a Michelin Star and a James Beard Award winner. The date for the Taco Tour is Saturday, March 14, from 12:30-4:30. If you will be in town and want to join us, drop Cory a note, and we can get you involved. If you are interested in sponsoring the event, also let us know.

Check out the content below, including some job openings that are currently being sourced, courtesy of our very own member Rose Steinberg

And don’t forget to click on the link in your welcome email and get signed up for our WhatsApp group. That is our core focus for engagement every month, and if you aren’t in there, you could easily miss out!

— AJ, Cory, Gretchen

In a professional world obsessed with "scaling" and "automation," we’ve accidentally turned networking into a volume game. We measure success by LinkedIn connection counts and the stack of business cards on our desks. But as we focus on the width of our networks, we often sacrifice the depth.

At The Social Fabric, we believe your career isn’t built on a database; it’s built on real people, in real life. If you want to build a personal brand that lasts and a network that actually supports you, it’s time to stop "networking" and start "weaving” together relationships.  Here are some tips, tricks, and pointers we came up with to help you build your brand and solidify your networks. Note these take time, so don’t expect value to be created overnight.  Your network is truly organic and grows over a sustained period of professional and emotional investment.

The biggest mistake professionals make is reaching out only when they need a favor. This isn't networking; it's a transaction. To build a true brand, you must be a resource before you are a seeker.

Conference small talk is often the "fast food" of networking—quick, but unfulfilling. To move from a stranger to a collaborator, use the ARE framework to anchor your conversations in reality:

Your personal brand is the "thread" you contribute to the fabric. If you try to be everything to everyone, you become invisible. Instead, find your Only Statement.

Instead of saying, "I’m a Marketing Consultant," try: "I am the only marketing consultant who specializes in helping legacy non-profits translate their mission for Gen Z." When you are specific, you aren't just a name; you’re a solution.

Your next big career move likely won't come from your best friend or your boss. It will come from a weak tie; a friend of a friend.

Your personal brand is simply the sum of the value you provide and the consistency with which you provide it. By slowing down, focusing on depth, and leading with curiosity, you don’t just build a network, you create a social fabric that can support the weight of your biggest ambitions.

1) Senior Director/Director of Agency Sales for a highly profitable, rapidly expanding media business. Candidates must have media buy-side agency sales experience, selling into the activation and media planning layer of independent, mid-size, and/or holdcos. This is an exciting business on rapid ascent! Remote/Hybrid depending on geography. Ample time in the market with customers is essential. 

2) General Manager, VP of Advertising for Retail Media Network. Lead Retail Media Network end-to-end by defining the strategy and premium ad experience, driving GTM and revenue growth, building key partnerships, delivering measurement and performance insights, establishing scalable operating workflows, and building/leading the team. This leader will serve as the senior external face of the business while building the function from the ground up. East Coast/NYC or Boston Area preferred. 

3) Chief Operating Officer for a highly profitable, rapidly expanding media business. We're looking for someone with recent, direct experience inside an SSP, DSP, or curated marketplace — someone actively navigating day-to-day SPO dynamics, deal curation, publisher monetization, and performance optimization in today’s programmatic environment. Scope spans entire business operations, with specialized deep experience in the nuance of the aforementioned areas. NYC Metro/Hybrid.

If you’ll be out and about, drop a note in the WhatsApp group and let us know. There’s a better-than-good chance that someone will be nearby and up for catching up in person!

Want to refer a friend? Send them to sign up at our site HERE.

See you soon!

The Social Fabric